What is Your Biggest Question for Us?
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
In this episode of the Madroit Marketing Podcast, Jordan Winston explains how the customer journey has expanded beyond typing keywords into Google to include social platforms, AI tools like ChatGPT, reviews, websites, and Google business searches. The hosts argue that SEO isn’t dead, but search is bigger and increasingly shaped by AI, with users asking longer, more nuanced questions. They emphasize shifting from keyword-only tactics to creating content that answers real customer questions and ensuring a consistent digital presence across platforms. The episode highlights the importance of brand consistency, an accurate and active Google Business Profile, strong reviews as proof and reputation signals, and being visible in multiple places without chasing every new trend, so all marketing efforts work together more effectively.
Episode #: 64
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00:00 Introduction to Episode Topic
00:20 Customer Journey Shift 01:28 Search Is Bigger Now
02:53 Local Business Example
03:25 Content Answers Questions
04:16 Consistency Across Channels
05:05 Reviews and Reputation
05:54 Simple Action Plan
07:29 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
What is Your Biggest Question for Us?
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