It’s your name! Online Reputation Management (ORM) is an ongoing task that serves to create, cultivate and maintain your brand name and its good standing online. Much like traditional reputation management, it’s all about perception.
For online reputation management, that means building a digital public image, one online review at a time, so that anyone searching for your brand finds 5-star reviews and positive customer experiences that paint your company in the best possible light. In an online world, it’s critical.
More than 8 in 10 consumers now trust online reviews as much as personal recommendations—which means that as consumers, we’re all conditioned to seek out online reviews before doing business with someone new.
1. They’re everywhere
2. They’re a ranking factor
3. Reviews can improve click-throughs from GMB profiles
Your competition is doing it. If you’re not keeping up, you’re missing out.
It brings more opportunities to you and builds trust.