SEO and AEO

A great website doesn’t do much if nobody can find it. That’s where SEO and AEO come in.

They help your business appear when potential customers search Google, ask ChatGPT, or use other AI tools to find products, services, and answers.
At Madroit Marketing, we build every SEO strategy on a proven foundation, then tailor it to your business, your industry, your competitors, and your goals. The result is a website that’s easier to find today and better prepared for how people will search tomorrow.

What Is SEO?

SEO (Search Engine Optimization) has been around since the first search engines appeared. In simple terms, it helps Google, Bing, and other search engines understand what your business offers and show your website to people who are already looking for it.

When implemented correctly, it helps you appear in top search results ahead of your competitors and makes your website compelling enough for people to click through to your business.

What Is AEO?

AEO (Answer Engine Optimization) is a newer approach that grew with the popularity of AI platforms like ChatGPT, Gemini, Claude and Google AI. It helps AI understand what your business offers and recognize your website as a trusted source when answering users’ questions.

When implemented correctly, it increases the likelihood that your business will be referenced, linked, or recommended in AI-generated answers, giving potential customers another way to discover your website and contact your business.

There is one more piece of AI puzzle called GEO (Generative Engine Optimization). It focuses on helping AI platforms recommend your business when users ask for particular products, services, or companies. The good news is that strong SEO and AEO naturally improve GEO as well, so there’s rarely a need for a separate strategy in your marketing mix.

Does Your Business Need SEO and AEO?

SEO and AEO services can make a significant difference if:

• Your customers search online before choosing a product or service.
• You sell products or services through your website.
• You’ve recently launched your business and want to build your online presence. 
• You have competitors trying to rank for the same searches.
• You rely on local customers and want to appear in Google Search and Google Maps.
• You want more qualified website traffic rather than relying solely on paid advertising.

Whether you own a local service business, run an online store, manage a healthcare practice, or provide professional services, your potential customers are already searching for products, services, and answers every day. The question is whether they’ll find your website or your competitor’s.

SEO and AEO help your business appear in front of people who are actively looking for what you offer, making them one of the most cost-effective long-term marketing investments.

What's Included in our SEO and AEO Process?

At Madroit Marketing, every optimization is part of one strategy designed to strengthen your SEO, AEO, and GEO together.

We build the foundation that presents your business as a trusted source search engines and AI platforms want to reference, cite, and recommend. At the same time, we optimize your website for the people who visit it, clearly communicating your expertise, highlighting your value, and increasing the chances they’ll choose your business over the competition.

Depending on your business, your website, and your goals, the process may include:

• SEO audit and optimization strategy
• Keyword and search intent research
• Website copy and metadata optimization
• SEO blog writing
• Technical SEO improvements
• Local SEO and Google Business Profile optimization
• Performance tracking and ongoing recommendations