PPC is an abbreviation for pay-per-click, which is a type of online advertising (PPC) services where you are charged based on interactions with the ad. Essentially, you pay only if a person clicks on your ad, shares it, or does something you identify as a valuable action.
Some of the most common pay per click ads are Google Ads and Bing Ads, which appear alongside search results or display on relevant platforms. Promotion on social media is also skyrocketing, the most popular advertising platforms for paid advertising among businesses are Facebook, Instagram and LinkedIn, and Twitter.
For many, yes. For some, no. Strategic PPC can do amazing things and help you grow faster than you might organically.
In a world with so much competition, it can be a great way to bring people to you.
There are multiple types of PPC. Each type has it’s use case and strengths.
That means you get to pick the right tools for the objectives you set. Each type has these benefits: