Resources and guidelines.
The “Madroit mountains” represent the path to success. Two peaks formed from the letter M, mirrored in a way, a positive and a negative, but still two parts of one whole.
Download the Madroit Marketing logo in PNG, SVG, and PDF below.
A font is a visual representation of your voice. Do you want to sound friendly? Serious? Playful? Maybe you want to sound like a mix.
We began with Montserrat as our heading font because it’s the perfect balance of serious and playful. We get the job done, but have fun doing it.
Next, we went onto the body font. We came across Mulish which we found to be a great contrast to Montserrat with its more serious tone, and great legibility, while complimenting Montserrat very nicely with its similarly styled letters.