Marketing Consulting depends entirely on your objectives. It is the service of understanding your company, strategizing and executing based on your objectives.
It connects the dots between your 4Ps of Marketing (Price, Product, Promotion, and Place) and sets you up for success by prioritizing marketing efforts based on your goals.
Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same.
Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across:
If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales.
And if you planned the whole thing, that’s marketing.
Yup, it’s as simple as that—marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer.
– Allan Dib
Some can manage their marketing needs on their own. But those businesses have massive, dedicated marketing departments with team members who specialize in every conceivable concentration, even then, connecting all marketing tactics to a well-planned strategy is often missing.
Few have the resources, expertise and time needed to keep up with marketing trends and optimize their strategies accordingly. That’s where we come in.
Working with the right Marketing Consultant can save years of frustration with not reaching your potential. We help you level up your business strategically.