What is Your Biggest Question for Us?
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
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In this Madroit Podcast episode, Jordan and Winston discuss follow-up as a key missing link in the marketing-to-sales journey, arguing that many businesses generate leads but lose revenue due to slow, inconsistent, or forgotten responses after form submissions. The episode highlights that the first company to follow up usually wins, citing that only 7% of companies respond within five minutes while 50% take five days. Key principles for effective follow-up include speed, clarity, and consistency, supported by an automated system featuring instant confirmation messages, a 3–7 day email/text sequence, CRM alerts and tasks, and longer-term nurture campaigns for cold leads. They also cover common mistakes such as having no automation, failing to personalize, ghosting after a first call or quote, and ignoring non-form leads like DMs or missed calls, emphasizing that follow-up builds trust and reduces friction from click to close.Â
Episode #: 59Â
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00:00Â Introduction to the Episode Topic
00:26Â Why Follow Up Matters
01:11Â The Speed to Win
01:58Â Follow Up System Blueprint
03:27Â Tools to Automate
04:30Â Common Follow Up Mistakes
05:53Â Follow Up Builds Trust
06:46Â Click to Close Wrap Up
07:11 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
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