What is Your Biggest Question for Us?
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
In this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how it can shorten sales cycles and increase conversion rates. We'll cover practical steps like utilizing testimonials, Google reviews, content creation, and social proof. Additionally, discover the benefits and potential pitfalls of having or lacking authority, and how it impacts every stage of the buyer's journey. Perfect for marketers and sales professionals looking to elevate their game by becoming the trusted choice for clients.Â
Episode #: 44
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00:00Â Introduction to Episode Topic
00:42Â Defining Authority in Marketing and Sales
01:18Â Why Authority Matters
02:05Â The Buyer Journey and Authority
03:45Â Key Places to Build Authority
04:47Â Content and Social Proof
05:36Â Sales Collateral and Consistency
07:08Â The Importance of Sharing Your Expertise
09:17Â The Role of Authority in the Sales Funnel
10:23Â Consequences of Lacking Authority
13:00Â Conclusion and Next Steps
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
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