What is Your Biggest Question for Us?
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
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In this episode, our hosts discuss how the search landscape has shifted from being mostly Google to also including AI tools like ChatGPT, Perplexity, and Google AI Overviews, and breaks down the difference between SEO and AEO. SEO focuses on rankings through keywords, content, backlinks, technical performance, and authority to drive clicks to your website, while AEO (Answer Engine Optimization) aims to make your business the trusted answer AI engines surface to user questions. They emphasize AEO isn’t replacing SEO—strong businesses need both—and recommend doubling down on helpful content, FAQs, clear service pages, local SEO, Google reviews, structured information, and demonstrated expertise. The key is adapting to how people search without abandoning SEO fundamentals, because the future is less about ranking and more about authority and becoming the most trusted answer in your market.Â
Episode #: 62Â
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00:00Â Introduction to the Episode Topic
00:16Â SEO vs AEO Explained
01:33Â How SEO Works Today
02:01Â What Is AEO03:03Â Friends Not Rivals
03:52Â Two Paths to Trust
05:12Â What To Do Next
06:36Â SEO Is Not Dead
08:13Â Future Is Authority
09:46 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren’t in marketing all day, it’s marketing simplified in short episodes.
Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You’ll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up.
Subscribe now to gain valuable insights that are easy easy to understand and help level you up.
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