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Featured in the

State Bar of Michigan – Michigan Bar Journal.

Articles written by Jeff Elble, Jordan Haynes, and Winston Hofer. Here’s a little bit about us.

Why us? We partner with Michigan law firms, both B2C and B2B, to build marketing and sales strategies that drive meaningful connections and foster growth.

Jeff Elble

Project Advisor

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For 26 years Jeff held the position of Vice President of Sales and Marketing for the Paul Goebel Group. During that time, he developed numerous marketing and client communication programs targeting the legal industry. In January of 2024 Jeff joined Madroit Marketing as a Project Advisor, and he works directly with clients in the legal and insurance industry.

Jordan Haynes

Partner

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Jordan has been a Partner at Madroit Marketing since June of 2023. Over the past 11 years he has worked as a Marketing Leader in different industries where he organized high level marketing strategies designed to drive opportunities and improve results. He now brings that experience to his clients and works with them to develop comprehensive and measurable strategies to meet their unique needs and grow their business.

Winston Hofer

Founder

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Winston founded Madroit Marketing in 2015. He is a purpose driven entrepreneur and marketer that thinks strategically and focuses on growth for clients and organizations he works with.

Part One

Obtaining New Clients: Strategies For Cost Effective Client Acquisition

Reducing Your Marketing Spend While Increasing Results

Struggling to balance marketing costs with client acquisition? What if you could significantly lower your expenses while consistently attracting high-quality clients? You’re in luck, you can! In this article, we explore key strategies for mastering client acquisition, from leveraging organic growth to diversifying your marketing efforts. Whether you’re a solo practitioner or managing a large firm, these insights help you achieve more with less. Ready to transform your marketing approach? Let’s get started.

Table of Contents

Repeatable Client Acquisition
Evaluate Your Full Funnel
- What Is a Funnel?
Evaluate the Long-Term Benefits of SEO
Stop Spending Your Whole Budget on Paid Advertising
- Redistribute Paid Ads Budget to Organic Growth for Long-Term Success
- Allocate Funds Wisely
Diversify Your Marketing Strategies
- Social Media
- Podcasting & Content Marketing
- Email Marketing

Read the full article on the State Bar Journal.

Want to listen to a related episode of our podcast? Have at it!The Brand Story Blueprint: Essential B2C Marketing Strategies
Strategic Marketing: Unleashing the Potential of Paid Ads

Part Two

Optimizing Legal Practice Marketing Funnels: Innovative Approaches to Client Conversion

Turning Prospects into Clients: A Comprehensive Funnel Review

Your client acquisition strategy might be breaking your marketing funnel. This article delves into the common pitfalls that could cost you valuable clients and offers four strategies to optimize your funnel. Read on to boost your client acquisition!

Table of Contents

Identify Gaps in Automation in Each Part of Your Funnel
Improve Prospect and Referral Source Touchpoints
Going from Leads to Clients
Create a Sales Funnel and Pipeline that Is Always Working

Read the full article on the State Bar Journal. November Edition

Want to listen to a related episode of our podcast? Here you go!Navigating B2B Marketing: Strategies for Success
The Brand Story Blueprint: Essential B2C Marketing Strategies
Ease the Path to Purchase: How to Minimize Barriers

Part Three

Exclusively on our website.

Is your client acquisition funnel as effective as it could be? This article will guide you through designing a powerful funnel that leverages technology, defines ideal client profiles, and maximizes every opportunity.

Table of Contents

Leverage Technology for A 24/7 Pipeline
Ideal Client Profiles
Opportunities to Add Prospects to Your Funnel
Automation: Be Everywhere All the Time
Marketing Meets Sales
Sales Funnel

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Common Objections

“It sounds too expensive.”

Marketing isn’t a one size fits all; we provide real value, not needless gimmicks. You deserve more than a cookie cutter approach, you deserve the expertise and consistency that gets you to your goals.

“Now is not the right time.”

The right time was yesterday. Companies that don’t market fall behind. Marketing takes time, and until you have a great foundation, it’s not something you can turn on when it’s the “right time”.

“Is the process complicated?”

We walk you through our process up front, so you know what to expect. We make it as easy for you as possible and guide you every step of the way.

“My friend/someone I know does marketing and will do it.”

We’ve taken over many marketing projects; anybody can “do” marketing, but great marketing comes from years of practicing the fundamentals and evolving to keep reaching your goals.

“I’ve had a bad experience with a similar service.”

It’s a big jump to work with a marketing company and we take it seriously. Our clients have been there, but have chosen to take that leap and then wondered why they didn’t sooner.

Read other testimonials.

Incredible at understanding our business’s goals and creating opportunities for our business to grow.