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Logo Questionnaire

One-for-One

We give back for each client service we do.

Have questions about the process? It’s easy (for you!) Learn more about our logo design process.

Please answer these questions thoughtfully, as they will help you communicate to us what you would like in your new logo design.

If you have any questions or would rather go through the questionnaire together then please do not hesitate to contact us or call us at 616.953.6195.

Visual Design
The following questions will help us narrow down your visual preferences.
Which of these logo formats do you believe best represents your brand?
Please select 1-2 (Examples below)
- Logotype
  This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.
- Pictorial Mark
  This mark includes literal or representative imagery to symbolize your brand.
- Abstract Mark
  This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.
- Emblem or Enclosure
  This features the name or initials of the company, usually as part of a pictorial element or shape.
- Unsure?
  We will talk about it together.
Which of these logo styles do you believe best represents your brand?
Please select 1-2 (Examples below)
- Web 2.0
- Contemporary
- Classic
- Detailed/Stylized
- Complex Illustration
- Unsure?
  We will talk about it together.
What style of font do you feel best represents your brand?
Please select 1-3 (Examples below)
- Serif
- Slab Serif
- Sans Serif
- Script
- Blackletter
- Unsure?
  We will talk about it together.
Details
What words or letters do you want included in your logo?*
Your name or initials most of the time.
What is your tagline?
Leave blank if you don’t have one.
Do you want your tagline to be included in the logo?*
- Yes
- No
- Both (2 versions; one with, one without)
Provide 3 to 5 adjectives to describe your logo.*
- Feminine
- Masculine
- Young
- Mature
- Luxury
- Economical
- Modern
- Classic
- Playful
- Serious
- Loud
- Quiet
- Simple
- Complex
- Subtle
- Obvious
Add your own here (if needed).
Add your own here (if needed).
Do you want a multicolored logo?*
1, 3, and 3+ colors are common.
- 1 color
- 3 colors
- 3+ colors
What Colors?
What did you have in mind?
Do you have any ideas/concepts that you’d like to see for the logo?*
List ideas any ideas you have any and don't worry if you don't, we can come up with some together too!
What brands/logos do you like?
List brands or add logos here.
What brands/logos do you like?
Logo Favorites Upload
Drop files here or

Accepted file types: jpg, png, pdf, Max. file size: 256 MB, Max. files: 3.
Specifics
What will the logo be used for?*
- Physical Signage
- Website
- Email Signatures
- Business Cards
- Stationery (Invoices, Letterhead, Envelopes, etc)
- Clothing (Hats, Dress Shirts, Polo Shirts, Scrubs, etc)
- Social Media
- Other
How long will the logo be used for?*
- 1 time event/project
- 5 years
- Lifetime of the organization
Who are your competitors or companies you’re close to?
We want to make sure your logo is unique, especially to those close to your location.
Is there anything you want to ask or note?
Let us know here and we’ll follow up.
Organization Name*
Website Address*
First Name*
Email*
Phone*
If possible, upload your current logo.
Drop files here or

Accepted file types: jpg, png, pdf, Max. file size: 256 MB, Max. files: 3.

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