Your website is your biggest sales tool. It’s always working. It’s either working for you or against you.
We’re going to talk about why your website is so important.
What Makes A Great Website?
Your website is your biggest sales tool. It’s always working. It’s either working for you or against you. We’re going to talk about why your website is so important.
What Is Most Important To Consider?
The most important thing for a great website is empathy. It shows that you know who your customer is, and that you’re talking directly to them.
They feel like the website is for them and your marketing is for them, which is exactly what you want. If you market to everyone, you market to no one.
So when the website has empathy it shows that you’re talking directly to that person.
Does your story make sense?
Does the story you tell your customers match what you tell them on your website?
If it doesn’t, that’s a big issue. If you’re talking about how great your services are in person, it needs to reflect that on your website. If it doesn’t match up, customers are left confused about who you actually are.
What Makes A Website Great?
Great web design comes down to a few things. If you get these things right you’re doing awesome.
Spacing
Spacing is critical. If your spacing is off, and people are confused on what goes with what, what section of content goes with another section, it gets confusing.
Spacing needs to be consistent and make sense with the content.
Color
Color needs to match your brand, and make it intuitive for the reader of your website. If it’s not intuitive, it’s hard to understand what the message actually is.
Content
Content dictates the design of your website. Without great content it’s hard to have a great website.
Does speed matter?
Your website has to be fast. If it takes a long time for your website to load, most readers won’t even let the page load before they leave.
If your website takes over three seconds to load, 80% of your readers are gone before it’s done loading.
It’s important for SEO that your website is fast because if your website isn’t a great user experience, it tells search engines that people don’t want to read your site. As a result, they’ll stop indexing you higher.
So to rank higher in SEO, you have to have a fast website.
Does The Backend Structure Matter?
Great web design has to look great but it also has to be structured in a way that it makes sense to search engines.
That includes how you organize your content and how you label it..
The SEO structure of your website is technical, but it’s important for users and search engines.
Are My CTA’s Important?
Give your customers some direction.
Ask them to do something specific.
Help them make the decision that you’re looking for them to make.
Make it easy for your customers to: buy, book a call, talk to you to get more information about what you’re selling.
Having a strong and clear CTA is critical for your website.
Have Any Questions About Web Design?
Talk to us so we can help make your website great.
