What Is Local SEO? Why Does It Matter For Your Business and How Can I Start? (Video)

Author Winston

Updated June 24, 2021

Local SEO

Local SEO is important for your business because it allows you to show up in your area for the services that you provide.

Without doing that, it’s hard to get a lot of business locally.  That is where 80% of the searches come from on mobile and on desktop is for local businesses.

What Is Local SEO?

Local SEO is making sure that you have the right information online so Google and other search engines know how to show and display you in search.

What that means is you want to show up for your NAPW. NAPW is name, address, physical location, website address.

You want to show up consistently all across the web. That way Google knows that you’re accurate and trustworthy, and they help you rank higher for that.

What ROI Can I Expect from Doing Local SEO?

Depending on the type of business you have, the ROI is somewhat hard to predict.

We can do a search audit to see how often people are searching for your services and target keywords to get an idea of how many impressions and how many clicks you’ll end up getting.

What Is the Cost of NOT Doing Local SEO?

If you’re a local business and you don’t do any local SEO that means you’re missing out on a ton of opportunity.

If you’re not in the first three search results for Google for the services that you offer in the area, it means you’re missing out on the majority of opportunities.

If you’re on page two, you’re getting almost none.

And unless you’re in the top three, it’s really hard to have anyone find you for those key services that you provide.

What Platforms Should I Focus On?

There are plenty of key locations that you could focus on for local SEO.

We like to start out with Google My Business, Facebook, Yelp, Bing Places, and Healthgrades if you’re a doctor.

There are hundreds of other sites that we focus on to make sure that you’re showing up for local SEO.

What Are Common Mistakes I Should Watch out For?

We see plenty of mistakes when it comes to local SEO for a business.

One being, they don’t have a Google My Business set up and optimized.

Two, they don’t have other citation websites optimized for the NAPW and other keywords and services that they provide.

Three, they have inaccurate information across all these different citation websites which causes a lot of issues when it comes to ranking your company in Google and other search engines.

How Can I Get Started?

You can get started with local SEO marketing by doing the following:

Starting out, you’d want to create and optimize your Google My Business profile, adding all the key services and products that you offer as well as location information and other keywords.

After that, you’d want to create and optimize your secondary websites like Yelp, Facebook, Bing Places, niche website directories like healthgrades.com, things like that.

Local SEO marketing requires a great website.

If your website is not mobile friendly and designed for users, it’s not going to do well in search engines. So you’re going to want to make sure you have a great looking website that is user-friendly.

After that, you’ll want to write content for your website that targets the key services and products that you offer. So, that could be blog posts, that could be optimizing your homepage and service pages, either way you’d want to revamp or write new content for your website.

Should I Try Myself or Should I Outsource?

Local SEO marketing is something that many do on their own and many go to professionals for help as well.

If you want to do it DIY, there are plenty of resources out there to help you do that.

If you want an expert to do it, we’re more than happy to take a look at it.

There are plenty of companies that do local SEO marketing out there. Just vet and make sure you’re working with someone who’s trustworthy and helping you reach your goals.

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