An Elevator Pitch: The Ultimate Marketing Tool

Author Winston

Updated January 5, 2022

Elevator Pitch

elevator pitch video the ultimate marketing tool

An Elevator Pitch is a marketing message that can be used in any situation – whether you’re making a presentation or just chatting about something on the phone with an influencer. It has two main purposes: to introduce someone new into your company or product quickly and succinctly so they understand all of its benefits; and to summarize what makes your company different from competitors.

The best Elevator Pitches have four parts:

  • What your company does
  • Why it’s different from other companies
  • What the benefit is
  • Call to action

For example, if you are selling a financial product it might look like this: “We offer an innovative line of investment products that will help you make smart choices for your future. Unlike other companies, we don’t charge any transaction fees or commissions.”

The Elevator Pitch Template is not only easy to remember – but also helps immensely with communicating what makes your company different from others. If done correctly, Elevator Pitches can be used in presentations and conversations throughout the year to communicate concisely with potential customers. Elevator Pitches are a fantastic way for you to quickly and easily present your business online. If you’re searching for a proven strategy that works then this article is perfect for you!

For example: “Our company, Madroit Marketing, makes the perfect marketing tool for entrepreneurs and professionals. We help you craft the perfect Elevator Pitch Video so you can create an amazing first impression that is genuine and engaging with your target customers.”

Want your own Elevator Pitch? Get your own with our Elevator Pitch Generator: 3 Free Templates

So as you can see, Elevator Pitches work well at any stage of communication with prospective customers or influencers – whether it is in person, on the phone, or via email. You want to make sure that your message is clear and concise by using our Elevator Pitch template as a model!

Who should have a Elevator Pitch?

Everyone! You’re missing out if you don’t have an Elevator Pitch.

Here’s who benefits form having their pitch nailed down!

Start up founders

  • for investors
  • for selling your product/service
  • for hiring

Entrepreneurs

  • for investors
  • for selling your product/service
  • for hiring

People looking for a job

  • for breaking through all of the other applicants

Business owners

  • for investors
  • for selling your product/service
  • for hiring

Sales people

  • for selling of course!

Company employees

  • give them a easy way to attract customers

People who network

  • for an easy way for the people you network with to remember you and how to refer potential customers to you

Political candidates

  • for cutting through the noise and gaining support

Bloggers

  • for letting people know why they should trust you and read your work

Indie Makers

  • for attracting the right customers early on

Realtors

  • for cutting through the noise and build trust

Financial advisors

  • for cutting through the noise and build trust

Dentists

  • for cutting through the noise and build trust

Lawyers

  • for cutting through the noise and build trust

Consultants

  • for attracting ideal clients by distinguishing yourself from other consultants/advisors who charge more or less money.

Etc, etc… you get the idea! Elevator Pitches are good to have in any situation where you want people to remember what is special about your business or product. The Elevator Pitch Template is a great place to start – but don’t be afraid of adding some creativity into it as well! What works best may depend on industry type, customer preferences, company culture, etc. Elevate your Elevator Pitch today with our easy-to-use online tools so that potential customers will understand why they should choose YOU over others.

Elevator Pitches are an essential marketing tool for any business. Elevators Pitches come in all shapes and sizes – but there is one that works best when it comes to gaining trust, attention, and being memorable…

What does your Elevator Pitch look like?

For example: “Our Elevator Pitch consists of three parts: who we are & what we do, the benefit you get from choosing our services over others, followed by two or three keywords.” Madroit Marketing offers custom-made Elevator Pitch videos designed specifically for each person’s company based on their unique products/services. We’ve helped thousands build stronger relationships with potential customers through crafting personalized Elevators Pitches at affordable prices!

Template Elevator Pitch

Elevator Pitches are a fantastic way for you to quickly and easily present your business online. Elevator Pitch Template:

  • What does your company do? (e.g., We offer an innovative line of investment products that will help you make smart choices for your future.)
  • Why is it different from other companies? (e.g., Unlike other companies, we don’t charge any transaction fees or commissions.)
  • What’s the benefit? (e.g., Our product helps customers save money and achieve their goals faster than ever before!)
  • Call To Action: Call us today at 555-555-5555 or visit our website!
What is your elevator pitch?

We help people with their Elevator Pitch! Check out our Elevator Pitch Video – Power Service. We’ll help you hone in your Elevator Pitch and then craft your video for you!